How We Use Home Design Technology to Enhance the Client Experience

As a firm, our goal has always been to create homes and communities that feel like they belong—places that are rooted in context, intentional in design, and built around the way people actually live. While our architectural philosophy is timeless, we’ve embraced modern home design technology to enhance the design experience and bring even more clarity to the process.

Over the years, we’ve introduced a number of visual tools that support our clients, builders, and developer partners. But we don’t add services just to keep up with trends. Everything we create—every new tool or offering—comes directly from a gap we’ve seen in the market or something our clients have asked for. If it doesn’t make the process better, we don’t do it.

Here’s how our use of 3D modeling and our Configurator tool is changing the way people experience architecture.

Home Design Technology

3D Virtual Modeling: Clarity Before Construction

Visualizing a home from a set of 2D drawings can be tough. That’s why our 3D modeling service has become one of the most valuable parts of our process—especially for clients who are modifying a plan or building something custom.

These exterior models show the home as it will truly appear: the massing, the rooflines, the porches, and how everything sits on the site. You can understand the depth of a front porch, how the main living spaces open onto outdoor rooms, or how the roof form interacts with window placement and ceiling height. It’s about making sure your vision is aligned with what will be built—long before construction begins.

For many homeowners, this level of visualization provides the peace of mind they need to move forward. It also opens the door for thoughtful conversations with our team. We can walk through the model together and fine-tune the details, knowing we’re all seeing the same thing.

View more about our 3D Models and our other services.

A Marketing Asset for Builders and Developers

Beyond the design value, our 3D models are also available for purchase as standalone marketing tools—something many of our builders and developers now rely on to present projects effectively.

Need a professional visual for a pitch deck, HOA presentation, or sales campaign? These digital models allow you to show prospective buyers and stakeholders what a home or streetscape will really look like. They’re clean, accessible, and powerful, making them a smart investment for anyone trying to generate excitement.

In fact, many of our developer partners have shared that using our 3D models helped them gain approvals, pre-sell homes, and elevate the perceived value of their projects. We’re proud to be a part of that.

The Configurator: Interactive Design Made Simple

While 3D models show the overall form of a home, the Configurator helps with the details. This interactive tool lets clients explore finishes, material options, and certain plan modifications in a more visual, user-friendly way.

It’s ideal for clients who want to personalize one of our stock plans or compare design choices without jumping straight into full-scale architectural drawings. We built the Configurator in response to questions we kept hearing:
“What would it look like if I added shutters here?”
“Can I see how the porch feels with a metal roof instead of shingle?”
Now, we can show you.

It’s not just about aesthetics. It’s about helping clients make confident decisions early on, reducing guesswork, and speeding up the design process in a way that still feels custom.

Try our Configurator tool.

Always Listening, Always Improving Our Home Design Technology

The truth is, none of these tools would exist if our clients hadn’t told us they were needed. We listen closely to the people who trust us—with their homes, their developments, and their dreams. And when we spot a way to make their experience better, we act on it.

We’re not just designing houses—we’re supporting the full process of building. Whether that means helping a family understand their future porch view or giving a builder a better way to pitch a project, we’re committed to delivering more value, more clarity, and more connection—every step of the way.